For my Brand Strategy final, I conceptualized the brand NXFOLD., the dryer that folds your clothes for you!

From there I developed a complete brand strategy guide and brand image. I was also able to develop a brand logo, tagline, value proposition, SWOT analysis, and possible celebrity endorsement to kick off the brand! I am passionate about branding and love to do branding and graphic design work on the side so I thoroughly enjoyed this final!

Now if only we could actually get this dryer in the works, I think it would save us all quite a bit of time!