Resume

EDUCATION

  • Columbia College Chicago, Chicago, IL.

    • Social Media & Digital Marketing Strategy, Bachelors. 2025-Expected graduation Fall 2026

  • College of Dupage, Wheaton, IL.

    • Fashion Merchandising, Associate of Applied Science. 01/2021- 05/2023

  • College of Dupage, Wheaton, IL.

    • Fashion Design, Certification. 01/2021-12/2022

RELEVANT SKILLS & PLATFORMS

  • Digital Content Strategy- Improving and implementing strategy across platforms like Instagram, Facebook, Pinterest, and YouTube. Achieving up to 835K+ views and consistent engagement between 29-35K views on TikTok.

  • Digital Marketing and Analytics- Worked on landing page and SEO, as well as PPC and other SEM related course work.

  • Aligning content with discoverability - Using social listening and keyword research to ensure content reaches a wide audience.

  • Using data to refine strategy - Improved reach on department Instagram by +459% in 90 days using meta analytics to optimize post performance.

  • Consumer Behavior- Primary research using databases such as Statista and MRI Simmons, and conducted secondary research such as focus groups and surveys.

WORK EXPERIENCE

  • Free People- Assistant Visual Manager, Naperville, IL 04/2025-Present

    • Aligns marketing and merchandising initiatives to ensure cohesive in-store and digital brand messaging.

    • Evaluates daily sales trends and customer engagement to inform data-driven marketing adjustments.

    • Directs and motivates sales associates to exceed daily sales targets and deliver enhanced customer experiences.

    • Executes visual merchandising aligned with brand identity, reinforcing cohesive in-store and digital brand storytelling.

  • Bri’Zan Couture- Social Media Manager & Bridal Sales, Naperville, IL, 2023-2024

    • Developed campaign strategies across TikTok and Instagram to support channel growth and brand awareness.

    • Created high-performing short-form video content, achieving up to 835K+ views and consistent engagement between 29-35K views.

    • Monitored KPIs and adjusted content based on performance data to boost post visibility and engagement.

    • Maintained prompt client communication to deliver a premium online experience.

  • American Eagle Outfitters- AEO Influencer Program & Sales Lead, Multiple Locations 2018-2021

    • Implemented social media strategies that boosted online engagement and supported promotional campaigns.

    • Interpreted sales metrics and conversion data to identify opportunities for improvement and achieve store goals.

RELATED EXPERIENCE

  • Social Media and digital marketing internship at NPO Pivoting in Heels

    • Partnered with marketing team to plan and schedule content across Instagram and Facebook.

    • Oversaw Google Ads campaigns supporting podcast launch and audience growth.

    • Coordinated brand events, contributing to promotion, execution, and audience engagement.

  • Social Media and Promotions Manager for COD Fashion Studies

    • Led digital marketing campaigns and rebranding initiatives across Instagram, TikTok, and LinkedIn.

    • Increased Instagram reach by +915% within 90 days through a data-driven strategy.

  • Project Manager for Bolbeck Imagine

    • Worked with cross-functional team to execute 360-campaign to improve awareness and reach.

    • Utilized influencer research and outreach to connect the brand with like-minded creators.

    • Designed all branded pitch decks.

    • Contributed to the production of 3 commercial ads.

    • Production day management.

Credentials & Tools

View My Portfolio
Letter of Recommendation