In Consumer Behavior, my team and I got the opportunity to do consumer research for the brand Steve Madden. We worked together to gather primary data from databases such as Statista and MRI Simmons, and conducted a focus group as well as individual consumer surveys to get a clear idea of the brand reputation.

Throughout this process, my main responsibility was turning our data into stories and developing visuals for our research.

Below is the full presentation, but I also included the specific pages I worked on further down.

I did do all presentation design and branding, while each teammate customized the images and layouts on their slides.